ABOUT
Who We Are
FORCE 1 creates premium youth and athlete development experiences that help young people
PLAY, GROW and LEAD.
YOUTH
Recreational experiences that combine sports, creativity, exploration and life skills in safe, engaging environments.
Ages 3 to 15
ATHLETE
Serious basketball development, competition, exposure and pathway opportunities for young athletes.
Ages 10 to 18
The Vision
A world where every child has the skills, confidence, and character to thrive.
The Mission
To empower young people by unlocking their full potential through meaningful experiences that develop skills, confidence, character and leadership.
Play with passion. Grow through experience. Lead with purpose.
PLAY. GROW. LEAD.
PLAY
We create environments where young people can explore, compete, create and have fun.
GROW
We develop skills, confidence, knowledge and character through meaningful experiences.
LEAD
We help young people take responsibility, support others and lead with purpose.
Our Values
FOCUS - We stay present, set goals, and give our best effort every time.
OWNERSHIP – We take responsibility for our actions, effort, and attitude.
RESPECT – We value ourselves, our teammates, coaches, families, and community.
CONFIDENCE – We believe in ourselves, trust our skills, and face challenges with courage.
EXCELLENCE – We strive to be better every day in sport, in character, and in life.
1 - ONE TEAM – We work together, support each other, and grow stronger as one.
FORCE 1 Standard
Whether a child joins FORCE 1 in Johannesburg, Nairobi or another market, parents should know what to expect.
SAFETY
Safe, supervised environments designed around the wellbeing of every participant.
QUALITY
Thoughtfully designed programs delivered professionally.
PEOPLE
Passionate, caring and appropriately trained staff.
EXPERIENCE
Professional service from registration through pickup.
DEVELOPMENT
Every activity has a purpose and contributes to growth.
Different locations. Different partners. One FORCE 1 Standard.
The History
Founded in 2009. Built across three continents. Designed for the next generation.
FORCE 1 was founded in 2009 by Cray Bony, a former professional basketball player with over 20 years of experience coaching and developing youth programs across the U.S., Europe, and Africa. His vision has always been bigger than basketball, combining world-class training with leadership and life skills to help young people grow on and off the court. Today, FORCE 1 connects athletes, schools, coaches, and communities to create programs that build skills, character, and confidence for the next generation.
Bring FORCE 1 To Your School
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